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Sometimes It’s OK to Follow the Crowd: Addressing Thematic Investing Traps

July 16, 2024


July 16, 2024


The popularity of thematic investing has grown by leaps and bounds in recent years. So have the risks.

It is one thing to identify a macro theme for investment, but quite another to assemble a portfolio of companies that closely follows this theme. Oftentimes, thematic strategies represent long-term trends that don’t align with traditional industry classifications, and companies often do not report their financial results in a manner that clearly aligns with a targeted theme. The result can be a watered-down representation of the portfolio result the investor is trying to achieve.

Morningstar has developed a market consensus-based approach to identify stocks most clearly associated with each theme. In new analysis, Morningstar Indexes outlines a new methodology using insights from Morningstar Manager Research and Morningstar Quantitative Research to identify companies where there is broad investor consensus of relevance to a particular theme. The resulting Theme Consensus Fit Score methodology is a key part of the new Morningstar Thematic Consensus Indexes. Companies must receive a ranking of “3,” the highest consensus for a score, to be eligible for the indexes. This score indicates that a company is widely held across funds that target the same theme and helps ensure that companies associated with multiple themes are de-emphasized.

Theme Consensus Fit Score Example – Future Mobility Theme

Index IP 20 Chart Thematic Consensus Fit Score 7.8.24.png

Alex Bryan – Director of Equity Product Management, Morningstar Indexes:

“Index investing is based on the belief that the market’s collective wisdom is hard to consistently beat. Applying a market-driven approach to thematic investing across our 15 new Morningstar Thematic Consensus Indexes has enabled us to provide a more representative solution for defining thematic exposure.”

Kenneth Lamont, Senior Analyst, Morningstar Manager Research:

“When investing thematically, focus can often be a critical factor in determining long-term success. The value of identifying a compelling long-term macro theme can quickly diminish if the companies underneath this theme are not fully aligned. Drawing on the ‘wisdom of the crowd,’ — i.e., validating that your companies are widely held by investment funds targeting the same theme — can be a good approach.”


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